Abstract
Too often, the reaction of companies first exposed to web
technology is to commission a corporate web, place it
online, and forget about it. This is like installing a
telephone system and then never using it. In this
presentation, Dr Ross Williams describes the need for
managers, who are serious about the business potential of
the web, to accept the web as a platform for change rather
than an end in itself, and to build a learning culture that
will enable the business to grow with the web instead of
being forced to undergo a serious of painful and disruptive
revolutions.
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