Stage 9: The Learning Culture Paradigm

We have seen that the web encourages a diverse range of paradigms and that these can be roughly arranged into some sort of progression. How are we to approach these paradigms. The solution is to adopt a paradigm of continuous change.

• Treat the web as a solution, not a problem.
• Treat the web as a paradigm factory.
• Treat the web as a culture involving company, customers, and staff.
• Anyone can create a web in a few days.
• Creating a culture is much harder.
• Each paradigm is hard for people to see without the previous one in place.
• Web culture development must be approached continuously.
• It's up to busineses to move through these paradigms rather than being forced through several levels by competitors.

Culture Impact

• The company must continuously experiment with the web.
• If in doubt, move forward, because it will take you to a new place.
• Staff must be prepared for continuous change.

Thesis: The Web is a paradigm engine. Thus, the only paradigm that will work with it is a learning paradigm.