Stage 7: The Corporate Memory Paradigm

A some point, the company will realize that the mechanism that is succeeding so well in enabling it to communicate with its customers can also be used to communicate internally within the company:

• The web as corporate memory.
• Corporate handbook.
• Text database. Searcheable.

Culture Impact

• Staff need to start referring to the corporate memory.
• Staff need to contribute to corporate memory.
• Investment in corporate memory.

Example

I don't have any good examples of a corporate intranet, because they're just that - intranets, and not accessible to the public.

However, it's not hard to imagine, for example, a simple text storage and retrieval system implemented using the web. Here's how a document could be submitted:

And here's how documents could be searched for:

This is a very simple example of how the web can be used to implement part of the corporate memory.

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