Stage 2: The Reference Paradigm

Once companies have placed their brochure online, they may realize that they can place a lot more information on line. This leads to the reference paradigm, in which the web becomes a big reference source. Reference webs can contain:

• Information about the company.
• Technical information.
• In-depth information about products.
• Frequently asked questions.
• "Gift" information.

Culture Impact

• Staff need to have web access and surf the web.
• Division of web amongst corporate divisions.
• Appointment of one or more webmasters.
• Publicity staff will have to get into online publishing.

Next slide